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Author’s Note

This virtual weblog consists of a collection of General Letters written by Frank Winfield Woolworth and some of his senior executives during the period 1915 to 1916 for internal consumption in the then burgeoning 5 & dime store chain that … Continue reading

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A Letter from Nuernberg Germany

EXECUTIVE OFFICE ALL OFFICES AND STORES IN US CANADA AND ENGLAND                         “Winfield Hall, ” Glen Cove, Long Island,                                                        November 24, 1915. I received the following personal letter from our representative from Nuernberg, Germany: “Maes-Hotel, Rotterdam, Nov, 9, 1915. “Dear … Continue reading

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A trip to England and Holland during World War 1

 EXECUTIVE OFFICE ALL OFFICES 1234                                                  131615-1 EXCEPT TORONTO AND ENGLAND                      New York, December 15, 1915 A TRIP TO ENGLAND AND HOLLAND DURING THE WAR At Mr. Woolworth’s request, I will try and give you a little idea of conditions now … Continue reading

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Greetings

EXECUTIVE OFFICE                                          1. ALL OFFICES 1234                            New York, March 30, 1916. In my position as Vice President and General Manager of this great corporation it would give me great pleasure to meet every office man, manager, and assistant manager, … Continue reading

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Warning

 EXECUTIVE OFFICE. 1. ALL OFFICES & ALL STORES New York, March 25th, 1916. W A RN I N G. My attention has been called to a general letter sent out by Mr. Mickler of the Chicago Office, dated March 16th … Continue reading

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A trip to Tate Springs, Tenn

ALL OFFICES AND STORES. EXECUTIVE OFFICE.                                               4-19-16. “St, Louis, Mo. April 17, 1916, When you receive this letter no doubt we will be in the glorious climate of California. The reason for our trip is as follows: The doctor advised … Continue reading

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General Letter No.5

5-23-16-1. ALL OFFICES AND STORES.                    New York, May 22nd 1916. GENERAL LETTER NO. 5 You will see by the above, that this letter is dictated in New York. In the last letter, we left you as we arrived in San … Continue reading

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Sales Progress Report – first 4 months

EXECUTIVE OFFICE. ALL OFFICES AND STORES                5916.1 New York, May 9,1916. We have just compiled the figures for the first four months business and I wish to congratulate every man in the business on the wonderful showing that has been … Continue reading

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Frankie goes to Hollywood

EXECUTIVE OFFICE                  51616-1 ALL STORES ANDOFFICES San Francisco,Cal. Monday, May 8th, 1916 My last letter left us in Pasadena, where, I stated before, we arrived on Friday afternoon, the 21st of April. When I say we are all tired, it … Continue reading

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General Letter No.3

EXECUTIVE OFFICE  ALL OFFICES AND STORES.                                              5-8-16.   1.  GENERAL LETTER NO.  3. Pasadena, California, Monday, May 1, 1916. We have been in the “Glorious Climate of California” 10 days and I shall try to give a hurried description of … Continue reading

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